Debuting in 2015, Mission Media is a signature program of the cable industry to recruit recent military veterans to join cable’s ranks. Developed by the industry’s Veterans Advisory Council under the chairmanship of NCTA President & CEO Michael Powell, and led by the Cable & Telecommunications Human Resources Association (CTHRA), Mission Media stems from the collective desire of companies to take a systematic, industry-level approach to the hiring of veterans, retaining them, and promoting the cable industry as a desirable place to work.
In 2018, Mission Media launched its newest initiative, Models of Success, a collection of case studies focused on employers’ best practices for recruiting, onboarding and retaining veterans. Models of Success also includes spotlights of veterans who have successfully transitioned into careers within the cable and media entertainment industry.